Cracking the QR Code: QR is to mobile as URL is to Web?
You’ve seen them on the metro on your way to work. You’ve seen them while flipping through Time magazine. You’ve seen them on mailings you’ve received from your favorite retail ...
View ArticleDigital is More than Social
Here’s the setting: I’m at an impromptu networking event with some of the regulars and we’re all talking shop. Most of us are Digital PR folks, some program managers, some PR professionals, some ...
View ArticleA Twitterview with AARP Illinois: Demystifying Social Media for Seniors
Last week, I had the chance to “Twitterview” (Twitter + interview) Jennifer Baier, Senior Program Specialist of Technology and Volunteer Engagement at the AARP Illinois State Office, as a follow-up ...
View ArticleDigital Pharma East 2011 Day One
A big thank you is in order to my employer, Spectrum, as I attend Digital Pharma East this week. Day one kicked off with a great session lead by Takeda ...
View ArticleRecipe for Dining Social with Chicago Magazine
During this year’s Social Media Week in Chicago, Spectrum had the chance to sit in with some of the city’s most online-savvy chefs, foodies and restaurateurs in a session called Dining ...
View ArticleManaging your Reputation: Back in the Day and Today
“Oh, Johnny the butcher, he’s great! He always asks about the kids and serves up the best three and a half pounds of roast that my family could ask for.” ...
View ArticleWhy I dis-like the FDA’s New Draft Guidelines
After reading the FDA’s ‘guidance’ I really have to say I am not impressed with this effort. To be honest it looks like a cookie cutter response to questions our ...
View ArticleHow to Land a PR Internship (and Take Advantage Once You Do)
Spectrum’s new crop of interns starts today! (Can you tell how excited us junior level staff are?!) This time of year reminds me of when I first started working at Spectrum ...
View ArticleTop Five Survival Tips for ASCO
I’ve attended a lot of medical meetings over the past eight years and just recently had the chance to attend the American Society of Clinical Oncology (ASCO)’s Annual Meeting for ...
View ArticleA few mornings after the “morning after” decision
Last week, the Obama administration announced it will cease its attempts to block over-the-counter availability of the Plan B One-Step pill. It seems likely that an intense backlash is going ...
View ArticleYes, social media for biopharmaceutical companies
Here’s the thing about digital and social media: Social media drives awareness, builds brands and influences stakeholders across varied industries. But is it relevant for biopharmaceutical companies?...
View Article10 things you should know about FDA’s new social media guidance
Yesterday the Food and Drug Administration (FDA) released draft guidance for digital media. The document was short and to the point, and focused more on content created by the general public ...
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